Category: Data

Goodheart’s Law

A near-real-time dashboard illuminated the room with the call center team’s close rate. The incentive to meet and maintain the company’s goal was an impressive number upon their paychecks at the end of the month. They loved to see the gauge graphic shimmer when they ended their calls and celebrated en masse when they concluded …

Trail Mix Databases

One of the most anticipated features of a road trip is the bag of homemade trail mix. The mere sight of a large resealable bag filled with a wide array of nuts, raisins, and other dried fruit sets the adventurous spirit flying. When that trail mix is adorned with the primary colors of M&Ms or …

What is Data?

Data. We hear this word at every turn. We hear about how revolutionary it is and how all of the world’s challenges can be overcome with the use of data. But do we really know what data is and why it is such a powerful thing? In 1639, a young man from Germany named Henry …

Seven Lessons #6: Focused and actionable data is power, all else is trivia.

Data has no more influence on your business than a burlap sack of peanuts. After all, data itself is nothing more than a collection of latent bits, characters, and units which require processing to become information. Information has no more influence on your business than a jar of peanut butter. While the information may be …

Importance of Schema Design

Building houses require a blueprint. The blueprint identifies the placement of doors, windows, and outlets. It defines the size of the rooms, whether there is a basement or crawlspace, and the location of the furnace. This plan outlines the skeletal structure and outer skin of the house which directly translates into the integrity and ease …